Own it. All Cards on the Table. You Really Really Matter.
If you’re around the Knutson CPA office very much, you will hear these phrases used on a regular basis. Why? Because they’re promises. More importantly, they’re OUR promises.
Why do we have promises? We’ve learned that it’s critical to know who we ARE. Just as principles guide us in our personal lives, core values guide us in our business.
When we started consulting with Mike Michalowicz, author of Profit First, The Pumpkin Plan, Toilet Paper Entrepreneur, and most recently, Surge, he encouraged us to develop Immutable Laws for Knutson CPA. He said that these Immutable Laws should be personal to me, as the business owner, so that they could clearly represent who we are as a company. One of the blessings of being a business owner is having the ability to pass along what I consider to be significant values. It’s a joy to let my heart shine through the business; I hope that each person on our team is able let their heart shine as well.
The first thing I decided was to change Immutable Laws to promises, and the Knutson team agreed. The word promise seems to more strongly represent to us what our values really mean.
During a recent brainstorming session, our team defined promises with these terms: commitment, follow-through, character, dedication, fulfillment, integrity, obligation owed, taking action, having an “I care enough” attitude, and knowing that your word is your bond.
We know that promises can be made between people or between organizations (which are really just groups of people.) Promises can be kept. Or promises can be broken.
We should not make promises lightly. Abraham Lincoln once said, “We must not promise what we ought not, lest we be called on to perform what we cannot.”
At Knutson CPA, we make our three Promises to our clients and to one another. They have become the filter through which we operate and the lens through which we view our relationships.
Hopefully, our promises give you insight into who we are. It is essential to build trust in a professional relationship. We hope these promises will be the first step in building your trust in us. As we grow our professional relationship together, our team will strive daily to fulfill these promises to you. Our mission is to empower you, through strong financial principles, to focus on your vision and your hopes and dreams for your organization.