What’s Your Profit First Pace? by Wendy Knutson, CPA

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As Certified Profit First Professionals, we help business owners become proactive to find intentionality in their financial decisions. We also work with ministries to gain greater focus in their finances so they can achieve their vision.

We’ve noticed three different levels at which leaders adopt Profit First (or Vision First for ministries).

Deep Dive

Wade In

Toes-in-the-Water

Let’s discover the Profit First pace that’s right for you!

First, we’ll start with the Deep Dive Pace. The Deep Diver has read Profit First, is pumped up about the possibilities it presents and doesn’t hesitate to implement the Profit First habits. Before we even book their consultation, they have opened multiple bank accounts and started making transfers to their Profit Account. This type of person is an early adopter of new technologies and methods and not afraid to try something new. They think, if something doesn’t work, I can just undo it! Command Z or Control Z is their favorite keyboard shortcut. (If you haven’t figured it out yet, I’m describing myself!) We love the enthusiasm of our clients who take a Deep Dive approach to Profit First. Also, we enjoy being there to give guidance and insight into their (sometimes drastic) financial decisions.

If you have a Deep Dive mentality toward Profit First, be sure your financial decisions make sense. As an example, if you allocated 10% to profit, 15% to taxes, and 15% to owner pay, you would be left with only 60% for operating expenses. In this scenario, you must keep your operating expenses at or below 60%. Otherwise, you’d simply be “borrowing from Peter to pay Paul”.

If the Deep Dive Pace doesn’t work for you, there are more options! Let’s discuss the Wade In Pace. This is the middle-of-the-road approach. We see this pace in a business owner who has read the book but has questions about how to make it a reality. They wait to open their accounts until after we have met and prepared their Profit Assessment. They start at a moderate pace and might ask for our input before making major financial decisions like buying a building or hiring staff members.

If you take a Wade In Pace, our suggestion is to find a guide to help you wade into the waters of Profit First.  Choose a Profit First Certified Professional to hold your hand through the changes that need to come in order to make significant progress.

The third pace is Toes-in-the-Water. This leader is more measured and deliberate with their Profit First decisions. They may or may not have read the book before sitting down to discuss it with us and they are open to the idea of change. We see a much slower pace with adopting Profit First, and that’s not bad! They make intentional decisions to move toward profitability, but it does not happen overnight.

To a Toes-in-the-Water person, we say you should start by moving 1% of your income to a profit account. You won’t miss it. In fact, you’ll be pleasantly surprised at the end of the quarter. If your profit distribution is only enough to take your family out for a pizza dinner, you will have begun the habits that develop into good financial decisions over the long haul.

We don’t feel one pace is necessarily better than the other. In fact, the secret to Profit First isn’t pace at all! The secret is a focus on taking small steps over time. These steps become habits. And the habits generate profits and sustainability. Profit First only works if you work it!

What’s your Profit First pace? How is it working for you? Have you started Profit First yet? If not, call the Knutson CPA office at 817.488.8939 and ask to speak with Lindsay about what Profit First can do for your business.